DNA Response Blog

1 March 2016

How Frequently Do Users Write Product Reviews on Amazon?

The short answer: 1.69% of orders result in a product review. That is 1 review for every 59 orders. This according to a DNA Response study conducted on 23 February 2016 that included 65 products. The distribution of review rates is grouped tightly with 83% of the products studied falling between 0 and 2.9%.


Continue Reading

4 February 2016

FBA Will Significantly Increase on February 18th

Amazon’s annual increase to Fulfillment by Amazon (FBA) fees is arriving quickly. The increased shipping costs will take effect on February 18th and the increased storage rates on March 1st. Since FBA fees are calculated based on the size and weight of each product, the effect of the increase will vary based on the products in your catalog. That makes it hard to tell how much of an impact the change will have on your Amazon selling business.

At DNA Response, we prepared for the fee increases by analyzing our catalog of products to see how the fee increase will impact our margins. We use the data to adjust prices or discontinue products. I recommend that every Amazon seller does the same thing.

Continue Reading

3 February 2016

#AmazonDown for 3 Hours

Amazon was down for about three hours from the evening of February 2nd into the early morning on February 3rd. I have not yet seen an official statement by Amazon regarding the issue either in the press or in their communication to sellers. However, the good people of Twitter and Down Detector were on the case.

The first report I can find is by @downdetector on Twitter at 10:40pm EST.

Continue Reading

27 January 2016

Fulfillment by Amazon (FBA) Fee Bulk Calculator for US and UK

Have you ever needed to calculate the FBA fees for a lot of Amazon products? If these products are already listed in your seller account, Amazon has your needs covered with the Fee Preview Report and the FBA Revenue Calculator, but what if a supplier sent you a big Excel file and you need to decide which products will sell profitably?

Continue Reading

19 November 2015

ERA D2C 2015 Convention – Reflections and Highlights

ranjitLast month CEO Ranjit Mulgaonkar and Director of Product and Marketing Nathan Grimm had the opportunity to present sessions at ERA D2C 2015 in Las Vegas, the Electronic Retailer Association’s annual DRTV industry conference that brings together thought leadership from influencers and the opportunity for direct response marketers, media agencies and product companies to build relationships.

Continue Reading

28 April 2015

eBay VeRO Process: An Explanation for Rights Holders

None of this is legal advice. If you want legal advice, consult a lawyer. I’m not a lawyer.

What is VeRO?

VeRO is a way for eBay to help copyright, trademark and patent holders enforce their intellectual property rights on eBay. The IP rights holder registers with eBay then submits a report whenever they find an infraction.

Continue Reading

Let’s grow your business

Who is DNA Response?

DNA Response works with product brands to sell their products on marketplaces like Amazon. We manage the entries process from inventory to optimization resulting in more revenue, a well represented brand, and actionable insight for your product company.
Learn more about DNA Response


  • Bad Twitter account data!