DNA manages order capture, payment processing, fulfillment, customer service and returns for your DRTV campaign orders from the web, live agents or Interactive Voice Response (IVR) – all in real time.
Phone Order Processing
For processing phone orders, DNA has partnered with industry leading call centers, customer Service and returns management companies to capture orders from the 800 numbers, provide customer service and process product returns. DNA call center partners provide both Live Operator and Interactive voice Response (IVR) services to take orders from consumers.
Web Order Processing
We utilize state-of-the-art e-commerce platform to process web orders from your DRTV campaigns. DNA develops a single page on-line store specifically to capture orders generated from your DRTV campaigns. Your on-line store will support trial offers, single pay, multi-pay and installment payments. Your on-line store is integrated with DNA’s real-time order management (credit card processing, fulfillment). In addition, DNA Marketplaces and DNA e-Store and DNA DRTV services take advantage of a single inventory pool and provides unified fulfillment. Your on-line store will include up-sell offers using industry leading upsell/cross sell technology ultimately leading to increased average order value (AOV). Your e-Store will process Credit Cards in real-time and fraud checks will be processed before any order is placed. Your Credit card declines will be Zero and fraud rate will be Zero since we don’t accept orders unless the Credit Card is preauthorized and passes our state-of-the-art fraud and screening process.